Why is an E-commerce site important in this digital age?
Regardless of how popular your brand is, having an e-Commerce site frees you from chains of geographic location and helps your business reach broader range of customers and Wider audience. It increases your chances for higher conversion rates in this current age of Digital Marketing.
The use of e-Commerce depicts a paradigm shift ushered in by the advent of the internet.
E-commerce appears to be the new anchor of global commerce and has brought significant changes to world trade with an ease of selling, making you a Smart Retailer.
Moreover, e-commerce is divided into 3 parts:
- Business-to-business (B2B)
- Business-to-consumers (B2C)
- Consumer-to-consumer (C2C)
E-Marketing has taken the marketing world entirely by storm. Businesses are increasingly using digital marketing practices to increase their brand awareness, build a customer base, and get a greater Return on Investment (ROI), as compared to traditional marketing methods.
E-marketing is a subset of marketing that is used to promote a brand or product using one or more electronic technologies. The goal is to influence target consumers in taking action by providing faster deliveries, buying locally etc. The power of E- MARKETING is phenomenal. You can reach millions of users within hours and a couple of clicks. Remember the day when Steve Jobs introduced the first iPhone? It is truly believed that’s when Digital Marketing became a lot more challenging – and fun!
It’s typically pretty easy, low-risk and low-cost to start an Ecommerce business
As long as you pick your products wisely and have an appropriate business plan, there’s plenty of potential for passive income and high ROI over the long term.
Also, considering the current situation, any trip to a public place has now become a risk for contracting COVID-19 and thus, people are more likely to buy what they need online rather than leave the house, barring trips to the grocery store. E-commerce has already proven to be the safer and smarter way of shopping, but it appears that its relevance is only growing.
It’s important to consider an e-commerce-based strategy if you have a retail operation or even an idea you want to put into action over the next several years.